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hyphen

Brand Identity Design
2025

hyphen is a jewellery brand rooted in transformation, guided by the timeless rhythms of craft, and devoted to the art of connection.

Born from the spaces between tradition and modernity, ritual and everyday life, hyphen creates beadwork that evolves with its wearer — each piece responding to the touch of time, gradually acquiring a unique patina that tells a personal story. Just as we change, soften, and deepen through experience, so too do the materials we hold close.

The brand identity of hyphen is built on the intersection of heritage craftsmanship and contemporary tactility - where timeless materials meet minimal form, and ancestral rhythms are reimagined through modern eyes.